The FMCG sector is pivotal to India’s economy, employing 3 million people and projecting revenues to reach $103.7 billion by 2020. Fame Finders Media aims to enhance sector visibility via modern and traditional channels. It focuses on promoting trends, expanding rural reach, and strengthening supply chains. Stakeholders include government bodies, regulatory agencies, FMCG companies, and retailers. Key agendas include Legal Metrology and FSSAI regulations, fostering innovation, and organizing events for industry advancement. The Council advocates public policy, offers training, conducts research, and hosts workshops for collaboration. This initiative ensures sustained growth and innovation across urban and rural markets alike.